If you are interested in store design and visual merchandising, Anthropologie is a neat research subject. First off, it's always nice when a subject has a unique name. If they were Anthropology, you'd be sifting through a lot of unrelated materials. More importantly, they are leaders in tailoring stores to individual locations, creating unique window theming units, and marketing virally with social media. I would say that the brand's particular strength is in seeming like an independent store when, in fact, they're owned by the Urban Outfitters brand. Thoughts?
