Seriously addicting...

Each week I get an email with tech blurbs, and this one about reading 1000wpm stood out to me.  I'm a fast reader, but I caught myself staring at the image.

Read 1,000 words a minute with Spritz
Carey Dunne writes: “A new technology called Spritz claims to have figured out a way to turn us into speed-readers. By flashing words onto a single point on a screen, much like watching TV, Spritz says it will double your reading speed. In an attempt to redesign reading—and rename it ‘spritzing’—the company streams one word at a time at speeds varying between 250 and 1,000 words per minute. Words are centered around an Optimal Recognition Point in a special display called the Redicle.”..

I went to the site. I lost 30 minutes of my life playing with reading. 

 Want more? Go to the upper right corner and click on the raindrop.
http://www.spritzinc.com/about/
Still reading?

Spritz may let you hoover up text, like speed-eating without chewing, but how does it affect enjoyment of reading? When reading a traditional book, our pace tends to fluctuate according to a sentence's natural rhythm. We can re-read a confusing passage or slow down to savor a particularly beautiful sentence. By rapid-firing words at a robotic clip, Spritz’s system destroys those fluid rhythms and diminishes a reader’s sense of control. After a while, it feels a little like staring into a strobe light.
“If you’re reading Shakespeare, you’re not going to want to do it with Spritz,” Waldman admits. “But with a romance novel, for example, people skim like crazy anyway. They just rip through a book, reading for plot. Are they savoring every word? Probably not.”

 
The demo only goes to 600 wpm, which I find slow for reading though mesmerizing in general. Despite their commentary, it does not stop my subvocalizations. Though they're pretty active all the time, so that would be quite the feat. I like that the company's intent is to encourage quicker processing of mundane reading, rather than to replace more leisurely recreational reading. I agree that it works well for adding to information the reader already knows, using simple words and clear sentence structure. aka, keeping up with the daily news. I was thinking right away about the times when I'm waiting in airport security lines, and it's tough to balance a backpack, suitcase and a magazine. I try to read on my phone, but it seems like I'm clicking to the next page every second. This combines the best of tv and of reading.

What are your thoughts? Do you think it will catch on? Even if your answer is "yes," I'm not calling it Spritzing. Ever.